Before we close this introduction to approaches to organising writing, note down:
1. The advantages of using the Inverted Pyramid to organise your ideas in writing
2. Any situations where it would not be a good idea
Click here for our comments.
Why you Should Use the Inverted Pyramid
There are several reasons to seriously consider adopting this approach.
It’s your responsibility. In professional writing, it’s the writer who is the ‘expert’ and knows more
than the reader. It’s the writer who has gathered the information and analysed it. Anyone can
‘present information’: but the professional writer’s responsibility is more than this. It’s to:
- Investigate
- Understand
- Describe
- Explain
It helps the reader to decide on action. Your reader has to spend less mental effort on
processing the information and can, consequently, focus on understanding the meaning and
significance of what you are writing.
It’s more persuasive. Readers are more likely to agree with your conclusion if it comes at the
beginning rather than at the end. If we present our conclusion first, the following data strengthens
and supports it. However, if we present the data first, our reader will automatically draw her own
conclusions. If your conclusion doesn’t confirm what your reader thinks, then you haven’t
succeeded in presenting your case.
Your reader might not read everything. Professional readers will certainly read the first
paragraph, and the first sentence of each paragraph. If they are very patient, they will read more –
perhaps enough of each paragraph until they find the significant point. Usually when I have found
the main point, I will jump to the next paragraph. (This way of reading is sometimes exploited by
writers trying to ‘cover up’ project shortcomings. I’ve seen several reports where problems have
been hidden away deep inside dense paragraphs. Don’t do it!)
It gets your reader’s attention. By starting with the main point, you have already got the reader’s
attention. If she continues on to the second paragraph, she is likely to read all of what you have
written. (This technique of ‘hooking’ your reader is especially effective in project proposal writing. If
you can get your reader’s attention early, and she goes on to the second page, your proposal is in
with a better chance of consideration.)
It helps the reader to follow your argument. By organising your writing in this way, you will
help the reader to follow the rest. If you give the main message first, the reader will have a clear
idea about where it is all leading to.
It shows respect. If your conclusion comes last, you are forcing your reader to read the whole
thing. People from some cultures may feel unsure about this point. Especially where there is a high
Power-Distance between reader and writer, or where it is traditional to show respect by not getting
to the point so directly, some writers may feel uncomfortable about this. We are showing respect
towards the reader’s time and mental effort by getting to our main point quickly. However, we do
not insist that you apply any of the tools blindly. That is why we say get to the main point as soon
as you can.
When to Use a More Traditional Approach
We asked you earlier to also list any situations where it would not be a good idea to be so ‘direct’.
Here are the two situations where we think the ‘direct’ approach may be risky.
Bad News
It helps not to be too direct or blunt when we are giving bad news. For example, we may need to
reject a proposal or job application. Usually, we will give some background and explanation before
we give the main point. (For example, ‘Thank you for your proposal dated …. We discussed this at
….. While there were many strengths ….. Unfortunately ….. etc.’) Even so, let’s make sure that the
message is still clear. If you are firing someone, don’t give so much complimentary background
that the person thinks he is being promoted!
High Power-Distance

Sometimes
our readers can get offended when we are too direct. This is no
poor reflection on you as a writer
– just that some
readers can be very fussy, especially if they consider themselves
‘experts’ or hold a lot of ‘power’. We
all know that some bureaucrats expect a lot of ‘respect’,
and directness can sometimes offend their sensibilities.
I recall a letter I wrote to one ministry. It was around two pages, and, in my opinion, in the most
formal English I knew. My friend, a local lawyer, had other ideas. ‘Too direct’, he said, and
proceeded to add entire phrases containing words like ‘grateful’, ‘humble’ and ‘respectfully’.
Even so, we still need to make our point clearly and unambiguously. And in both of these cases,
you still need to:
- Get to the main message as soon as you possibly can
- Present your ideas logically